50 states project
50 states project
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March 26, 2022
In this week’s installment of the 50 States Project, Boise, Idaho–based designer Jordan Yankovich tells us how a business coach helped her get honest with herself about hourly billing, how she has reframed the way she thinks about delegating, and why growth for her firm is all about client experience.
50 states project
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March 19, 2022
In this week’s installment of the 50 States Project, Kailua-Kona, Hawaii–based designer Barbie Palomino tells us about bouncing back after two challenging partnerships, how staging offered a quick creative fix and financial stability, and how island life has forced her to reassess everything from the materials she specifies to her definition of success.
50 states project
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March 11, 2022
In this week’s installment of the 50 States Project, Atlanta-based designer Erika Ward tells us why she started doing her own receiving, how she uses calendar blocking to carve out time for creativity, and why she always spends clients’ money on paper first.
50 states project
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March 6, 2022
In this week’s installment of the 50 States Project, St. Petersburg, Florida–based designer Lisa Gilmore tells us about the business coach who helped her more than double her revenue in one year, why taking reservations for consultations has been a game-changer and how she got over feeling overwhelmed.
50 states project
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February 20, 2022
In this week’s installment of the 50 States Project, Falls Village, Connecticut–based designer Abigail Marcelo Horace of Casa Marcelo tells us about quitting her job and launching her own business the week before pandemic lockdowns in 2020, how a decade of experience at a mix of corporate and boutique firms set her up to learn the best (and worst) ways to work, and why her reviews from clients are all about feelings.
50 states project
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February 12, 2022
In this week’s installment of the 50 States Project, Denver-based designer Katie Schroder of Atelier Interior Design tells us where she invested to get her firm off the ground, why she likes to wait to be friends with clients, and why she’s raising her hourly rate instead of her markup.
50 states project
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February 5, 2022
In this week’s installment of the 50 States Project, Los Angeles–based designer Kishani Perera tells us about the chance encounter in Whole Foods that led to her first big client, how she navigates a celebrity clientele with an ever-growing contract, and why she wants to rethink the way we build houses from the studs up.
50 states project
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January 29, 2022
In this week’s installment of the 50 States Project, Little Rock, Arkansas–based designer Jonathan Parkey tells us about his journey from event planning to interior design, why he opened a design shop in the middle of COVID, and how he purchased his entire retail inventory sight unseen.
50 states project
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January 22, 2022
In this week’s installment of the 50 States Project, Scottsdale, Arizona–based Kaitlyn Wolfe tells us why she recently hired a coordinator to manage the client experience, how she plans to start releasing a product line in limited-edition drops, and why she likes defying expectations about her age.
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