big ideas
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March 30, 2022
Visual search is getting crazy good. Should designers worry?
Tools like Google Lens allow users to wave a smartphone at a product and quickly discover what it is (and, potentially, how much it costs). BOH explores where the tech is now, where it’s headed, and what it means for the design industry.
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March 2, 2022
Gen Z is here. Should the design industry care?
For years, the cohort of Americans born between 1997 and 2012 was a formless mass of young people. But as the first digitally native generation comes of age, they’ve taken shape quickly, minting celebrities, slang, music, fashion—and, of course, distinct preferences in decorative accessories and quality home furnishings.
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February 23, 2022
The B Corp movement is gaining traction in the home industry
The rigorous certification, which judges a company’s ethical and environmental practices, is on the rise. Five home brands from across a range of categories discuss their journey to secure the designation.
big ideas
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February 3, 2022
Backdrop and the art of the curveball collab
In a marketplace saturated with capsule collections and surprise releases, D2C paint brand Backdrop stands out for its collabs with unexpected partners like Dunkin’ Donuts and Madewell. Here’s how they work.
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January 12, 2022
Everyone is rebranding right now. Should you?
We may be in a fertile period for rebrands, but the act of rebranding has never been harder. Is your brand due for a tune-up of its own? Here’s what you need to know.
big ideas
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December 29, 2021
What will happen in 2022?
To celebrate the end—finally—of a wild year, we asked 18 leaders from the design industry to gaze into their crystal balls and share what they see for the next one.
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December 8, 2021
E-commerce is on the rise. Why are home brands rushing to open stores?
The pandemic hasn't only fueled massive online growth for furnishings brands—it's also convinced many of the value of brick-and-mortar, triggering a wave of new store openings. Here’s how home brands are executing strategic omnichannel expansions.
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