Kaitlin Petersen
50 states project
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March 26, 2022
In this week’s installment of the 50 States Project, Boise, Idaho–based designer Jordan Yankovich tells us how a business coach helped her get honest with herself about hourly billing, how she has reframed the way she thinks about delegating, and why growth for her firm is all about client experience.
magazine
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March 24, 2022
When Abigail Marcelo Horace founded her Connecticut-based firm, Casa Marcelo, in the early days of the pandemic, she faced two new challenges: clients with middle-of-the-road budgets and the need to source exclusively online amid lockdowns. In just two years, she has turned those limitations into strengths.
50 states project
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March 19, 2022
In this week’s installment of the 50 States Project, Kailua-Kona, Hawaii–based designer Barbie Palomino tells us about bouncing back after two challenging partnerships, how staging offered a quick creative fix and financial stability, and how island life has forced her to reassess everything from the materials she specifies to her definition of success.
magazine
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March 17, 2022
Long Beach, California–based Shaun Crha left a banking career for design five years ago, when he launched Wrensted Interiors. Faced with minimum opening orders that kept him from accessing major industry brands, he got an assist from an unlikely source: his fellow designers.
50 states project
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March 11, 2022
In this week’s installment of the 50 States Project, Atlanta-based designer Erika Ward tells us why she started doing her own receiving, how she uses calendar blocking to carve out time for creativity, and why she always spends clients’ money on paper first.
magazine
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March 10, 2022
After working for two years at another firm, Miami-based designer Gloribell Lebron struck out on her own in 2019. As she has cultivated a new client base, she has developed a list of preferred vendors that can meet her needs—and save her clients money.
50 states project
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March 6, 2022
In this week’s installment of the 50 States Project, St. Petersburg, Florida–based designer Lisa Gilmore tells us about the business coach who helped her more than double her revenue in one year, why taking reservations for consultations has been a game-changer and how she got over feeling overwhelmed.
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