Magazine
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March 24, 2022
How this designer found a ‘sweet spot’ in the middle of the market
When Abigail Marcelo Horace founded her Connecticut-based firm, Casa Marcelo, in the early days of the pandemic, she faced two new challenges: clients with middle-of-the-road budgets and the need to source exclusively online amid lockdowns. In just two years, she has turned those limitations into strengths.
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March 17, 2022
How this designer found a clever workaround for order minimums
Long Beach, California–based Shaun Crha left a banking career for design five years ago, when he launched Wrensted Interiors. Faced with minimum opening orders that kept him from accessing major industry brands, he got an assist from an unlikely source: his fellow designers.
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March 10, 2022
Why this designer avoids the ultra-high end
After working for two years at another firm, Miami-based designer Gloribell Lebron struck out on her own in 2019. As she has cultivated a new client base, she has developed a list of preferred vendors that can meet her needs—and save her clients money.
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March 9, 2022
A designer’s guide to better cash flow
In any design business, there’s money coming and going at a dizzying, sometimes unpredictable rate. That’s why it’s crucial to create systems that allow you to access a constant stream of income. Here’s how successful design firms do it.
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