Licensing used to reign supreme for designers looking to work with brands. But today, a wave of micro-collaborations hitting the market are more about generating buzz than profits. BOH spoke with several designers who’ve pulled off micro-collabs about how small-scope strategic partnerships can make a big marketing splash.
Milwaukee designer Sharon Kevil is launching Forti Goods, a line of high-end furniture designed for storing cannabis stylishly and discreetly. Kevil tells BOH how rapidly changing cultural stigmas are impacting her brand strategy.